The gavel first fell at Pebble Beach back in 1990 and now the Pebble Beach Auctions, conducted by the highly regarded firm of Gooding & Company on both Saturday and Sunday evenings, are among the most attended and anticipated collector car events of all Pebble Beach Automotive Week.

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“The Pebble Beach Auctions are now viewed as leading indicators for the worldwide collector car and luxury car markets. In recent years, the success of these auctions has been due in large part to the high standards of Gooding & Company,” said Concours Chairman Sandra Button in a recent interview.

The auction house has set numerous world records on the grounds of Pebble Beach, including the highest price paid for a car at a North American auction (the 1937 Bugatti 57SC Atlantic from the Peter and Susan Williamson Collection sold for $7,920,000 in 2008), an Alfa Romeo at auction (the 1933 Alfa Romeo 8C 2300 Drop Head Coupe sold for $4,180,000 in 2009) and an Aston Martin road car at auction (the 1953 Aston Martin DB2/4 Drop Head Coupe sold for $1,650,000 in 2009).

At last year's Pebble Beach Auctions, Gooding & Company set records for selling the world’s top three most valuable cars sold at auction in 2010 (the 1959 Ferrari 250 GT LWB California Spider Competizione sold for $7,260,000, the 1933 Alfa Romeo 8C 2300 Monza sold for $6,710,000 and the 1961 Ferrari 250 GT SWB Berlinetta SEFAC Hot Rod sold for $6,105,000), and sold more than $64.59 Million for 106 lots.

LOCATION

Pebble Beach Equestrian Center, within the Pebble Beach grounds at the corner of Portola Road and Stevenson Drive. Signs along 17-Mile Drive will direct cars to the Gooding & Company site, and parking can be found in several lots nearby throughout the week.

VIEWING

Wednesday, August 15 - 10:00am - 6:00pm

Thursday, August 16 - 8:00am - 6:00pm

Friday, August 17 - 9:00am - 5:00pm

Saturday, August 18 - 9:00am - 4:30pm

Sunday, August 19 - 9:00am - 5:30pm

AUCTION

Saturday, August 18 - 5:00pm

Sunday, August 19 - 6:00pm

ADMITTANCE

Admittance - $40, admits one to all events

Catalogue - $100, admits two to all events

Cash or credit card only

Children under 12 free