1949 Mercury Convertible CoupeSOLD

RM Auctions - Monterey Sports & Classic Car Auction - August 16-18

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Estimate: $100,000-$125,000 US

AUCTION RESULTS: Lot was Sold at a price of $99,000

Specifications:
110bhp, 255.4 cu. in. L-head V8 engine, three-speed manual transmission, permanently-lubricated semi-elliptic rear springs, four-wheel hydraulic drum brakes. Wheelbase: 118"

In 1945, Ford established the Lincoln-Mercury Division. Yet, it wasn ’ t until 1949, when the first all-new postwar Mercury models arrived in showrooms, that the division shed its previous image of puffed-up Fords. Introduced on April 29, 1948, the new Mercury models were based on the Lincoln body shell and shared many of its more subtle styling cues. Yet, the Mercury line was very distinctive, with its horizontal electric razor grille, full-length spear side trim and wrap-around bumpers. The Mercury sedans continued the tradition of suicide rear doors.

The latest round of Mercury offerings were bigger and better and many buyers saw these cars as baby Lincolns. There were substantial price increases in 1949 with the convertible costing over $400 more. All 1949 Mercurys benefited from a larger, more powerful V8 with an increased stroke, a new carburetor, auto-thermic pistons, an automatic choke, locked-in connecting rod bearings, a redesigned intake and exhaust manifold, new cylinder heads and more.

The 1949 Mercury proved to be a winner. Mercury produced 301,319 cars in the 1949 model year – more than three times higher than the company had ever achieved. Mercury also became the sixth largest automaker, up from 13th in 1948. Despite these high numbers, the Convertible was a fairly rare model with only 16,765 examples being built.

This handsome 1949 Mercury Convertible Coupe has undergone a complete restoration. It is beautifully refinished to show quality in a Metallic Fire Mist Red with a full power black Haartz cloth top. The gleaming re- plated chrome and polished stainless includes a grille guard, the correct Mercury full wheel disc covers and a gas door molding. In addition, rear fender skirts and wide whitewall tires complete the package.

Inside is a durable and tasteful two-tone grey vinyl interior with matching silver grey dash and trim. Notable fittings and options include power windows, a factory AM radio and clock.

The Mercury ’ s powerful V8 engine is fully painted and carefully detailed with the correct decals, Ford scripted hoses and the proper wiring clips and hose clamps. The engine compartment and under-hood components have likewise not escaped the careful eye of the detailer. Fitted is a dual exhaust that provide just the right period throaty exhaust note.

The 1949 to 1951 Mercurys were very popular with hot rodders and customizers in their day. This 1949 Mercury Convertible has been given “ the period look ” by adding such subtleties as tinted glass, a slightly lower suspension and chrome headlamp eyelids.

Much of that initial love for these stylish Mercurys might have been from the fact that a young James Dean drove a Mercury in the legendary film, “ Rebel Without a Cause ” . Then again, the popularity of these icons of the fifties has never diminished –and that ’ s an indication of timeless design. This excellent example will never disappoint you or the crowds that will gather at cruises, car shows or even at the local burger and malt shop.

Reference Number 10142

as of 6/1/2007

Overview
Car 1949 Mercury Convertible Coupe
VIN 9CM163072 
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