1954 Mercury Sun ValleySOLD
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Estimate: $30,000-$40,000 US

Offered Without Reserve

AUCTION RESULTS: Lot was Sold at a price of $24,750

198hp, 292 cu. in. V8 engine, three-speed automatic transmission independent front suspension with coil springs, live axle rear suspension with leaf springs, four-wheel hydraulic drum brakes. Wheelbase: 119"

In the mid-1950s Ford ’ s premium model within the Mercury marque was the Montclair. The Sun Valley in particular was the most unusually innovative yet short-lived of these cars. The front half of its roof consisted of a tinted Plexiglas top reminiscent of the glass-roofed, space-age concept cars typical during this era. Effectively, this feature functioned as an extension of the windshield and provided the front passengers with extraordinary visibility. Additionally, Sun Valleys retained the Montclair ’ s chrome trim, two-tone paintjobs, and luxurious appointments and featured an understated but elegant hood scoop. Consumers ’ concerns about increased interior temperature, which in reality only rose about five degrees, were addressed with a snap-on interior sunshade and industry-leading air conditioning units. Nevertheless, the public was hesitant about Mercury ’ s new product and the Sun Valley was discontinued after 1956. As a result of its short production run, the Sun Valley now holds a rare position in today ’ s classic car marketplace.

The Sun Valley shown here recently underwent a full cosmetic restoration and is an excellent example in several regards. The body, paint, and original upholstery are all well-maintained and virtually free of imperfections. Sun Valleys also had extensive brightwork, especially on the imposing front fascia, and this car is no exception. The original 292 V8 sits under the hood, mated to a three-speed automatic transmission, both in excellent condition as well. Other mechanical details, such as the wiring, brakes, and steering function perfectly and add to the car ’ s solid and reliable construction. On a side note, power steering and power brakes were an option on the Sun Valley and this specific car has both. Also of particular historical significance is the aforementioned air conditioning which was a first for Mercury and still quite rare in the industry.

All in all, the Mercury Sun Valley is a delightful find for the classic Ford and Mercury enthusiast. It goes to show that Fahrvergnügen is not solely reserved for German Autobahn-enthusiasts. Rather the American interpretation of the “ joy of driving ” is exemplified in the Mercury Sun Valley whose design seems to encourage a panoramic, leisurely Sunday cruise.

Reference Number 11232

as of 7/14/2007

Car 1954 Mercury Sun Valley
VIN 54M36296