The BMW 728 offered for sale here is known as the E23, and was the first BMW 7 Series . Replacing the BMW E3 large saloon, the E23 was produced for ten years from 1977 to 1987 and was replaced by the BMW E32 7 Series in 1986.

The E23 7 series cars were very upmarket and sophisticated for their time. They were the first BMWs fitted with service interval indicators, a 'check control' that alerted the driver to various system faults, and complex climate control systems. On-board computers and anti-lock braking system (ABS) were optional on early models but later became standard features. Also, later models (1985–1986) offered an optional driver's airbag. A variety of options included leather upholstery, several types of wood trim, power seats, seat heaters, and power windows and mirrors. Four-speed and five-speed manual gearboxes were available (depending on the year) and an automatic transmission was also available.

A minor styling update in 1983 affected the 'nose' of the car (the front 'kidney' grilles, valance/spoiler, bumpers etc.) as well as the dashboard and instrument panels which received updates plus (in the UK) the 735i received the Motronic 3430 cc engine (replacing the 3453 cc) and rear suspension modifications as well as numerous other minor changes.

This Crystal green metallic 728 has just been re-commissioned after a long period in dry storage. It has covered 93,000 miles and will come to the new owner with a new MOT.

A rare find in this condition, and a very useable classic car.