1951 Mercury Convertible Coupe SOLD

RM Vintage Motorcars in Arizona - Biltmore Resort & Spa, Friday January 19, 2007

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ESTIMATE: $110,000 - $130,000

$104,500 Sold

112bhp, 255.4 cu. in. Flathead V8, two-barrel Holley carburetor, three-speed manual transmission with overdrive, independent coil spring front with rear leaf spring suspension and four-wheel hydraulic drum brakes. Wheelbase: 118"

Like most other automobile manufacturers, when Mercury converted from wartime production back to civilian automobiles, they just picked up where they left off in 1942. There was certainly no time for restyling and new tooling. In fact, the only changes made were relatively minor revisions to the grille and parking lamp configuration. Not that it mattered – the demand for new cars far outstripped the industry ’ s capacity. However, Mercury remained in tenth place in the industry, perhaps because it was equipped with the drivetrain from the less expensive Ford.

Mercury ’ s first all new design after the Second World War was introduced on April 29, 1948. This car featured only traces of the earlier Mercury styling, as for the first time Mercury did not style their cars to look like upscale Fords. These new cars were sleeker, lower, and shared the basic body shell with Lincoln.

The 1951 Mercury featured a new grille integrated with the turn-signal lights and front bumper. Vertical taillights were incorporated into the design, as was a new wraparound rear bumper made possible by a lower rear quarter panel trim.

Like all Ford Motor Company vehicles, the entire Mercury lineup was completely restyled in 1952, making the 1951 models the last Mercury cars to feature the racy streamline styling. Ever since James Dean drove a black 1949 Mercury Coupe in the 1955 film Rebel Without A Cause, the 1949 to 1951 Mercurys have become a favorite among hot rod and custom car builders, making highly original, unmolested examples a very rare commodity.

The 1951 Mercury Convertible Coupe presented here has never been cut, channeled, chopped or customized
any way. It is a beautifully executed, body-off the frame, professionally restored, highly original example with
host of desirable features including power windows, power seat, power top, and a three speed transmission with overdrive. The virtually flawless black paint is matched by a black LeBaron-Bonney convertible top and an immaculate red and black leather interior.

The Mercury originates from Oklahoma and completed its show quality restoration the winter of 2006. To ensure the car ran as well as it looked, the engine, transmission and rear end were all rebuilt. Aside from being reupholstered in the correct style materials, the interior received new hydraulics for the windows and seats, and the radio was rebuilt. Throughout the interior and exterior, all the brightwork has been refinished or replated
achieve a show quality shine.

Since the restoration was completed, the Mercury has not been driven more than 100 miles and has never been shown, offering its next lucky owner the unique opportunity to be the first to bring this one to show. With custom cars in abundance, it is refreshing to see a correct example and the original source of inspiration for generations of hot rodders. Take a lingering look at it yourself; this 1951 Mercury Convertible Coupe is an irresistible car.

Reference Number 5751

as of 1/9/2007

Car 1951 Mercury Convertible Coupe
VIN 51SL66840M 
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