1954 Buick Experimental PrototypeSOLD

RM Auctions - The Florida Collector Car Auction - February 9th - 11th, 2007

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Sold $167,400

GM ’ s Motoramas were marketing masterstrokes, high profile traveling road shows designed to showcase the General ’ s innovative design and engineering. Displays ranged from technical exhibits and flashy concept cars, to the real purpose of the show – the new models available in showrooms across America.

A little-known, but highly important part of the Motorama story were the “ experimentals ” – the virtually hand- built (and hugely expensive) prototypes that allowed the new models to be shown before the start of actual production. Highly prized by collectors today, these rare cars fascinate historians, telling the tale of engineering and product development.

Most were retained by the company and later destroyed – but a handful escaped that fate, as in the case of the remarkable prototype offered here. Visually this car has the appearance of a 1955 Buick Roadmaster. In 1955, Buick wanted to freshen up the line both mechanically and cosmetically - changes included new high Tower taillights, widescreen fine mesh grille, available two and tri-tone paint, with “ Sweepspear ” moldings separating the hues. Finishing off the new look the Roadmaster received four ventiports on each fender. The sleek new models were sold under the slogan “ New Thriller in Style – Power – Performance. ”

But were those sexy new Buicks really the new 1955s? Close examination of this car reveals the truth, with its 1954 Buick vehicle identification number, a modified 1954 chassis and drive train, and a 1954 trim tag marked BX279B (The “ BX ” stands for Buick Experimental). A retired Buick engineer confirmed that this unique Roadmaster was built as an experimental “ show job. ” During the restoration, the history was confirmed by a host of other details, including a non-standard front grill section, upholstery tags attached to the springs reading “ show body 55 ” and sound deadening material marked “ 55 show job ” written with a grease pencil – the final proof of the history of this wonderful experimental Roadmaster.

Rare and beautifully restored, the history of this fascinating factory prototype1954 Buick Roadmaster will make it the centerpiece of any important fifties car collection.

Reference Number 6644

as of 1/22/2007

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Car 1954 Buick Experimental Prototype
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