1934 LaSalle Convertible CoupeSOLD

RM Auction - Vintage Motor Cars at Amelia Island - March 10, 2007

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ESTIMATE: $75,000 - $100,000

OFFERED WITHOUT RESERVE

$99,000 Sold

Specifications:
95bhp, 353 cu. in. side value
vee eight-cylinder engine,
three-speed manual transmission, front and rear semi-elliptic leaf springs,
four-wheel drum brakes. Wheelbase: 119"

The LaSalle line was essentially created by General Motors engineer Harley Earl. As his brainchild it was no surprise that the LaSalle line ended up being one of the most attractive cars on the road.

The following excerpt, from a 1934 factory brochure, best illustrates the groundbreaking new design in execution: "Brilliant in its Fleetwood conception and execution of the newest aerodynamic styling, the LaSalle Convertible Coupe is destined for high popularity with smart people. In one dashing body, designed and fabricated by America’s leading custom-car builder, it presents the practical charm of both closed and open types. The striking beauty of the Newest Car in the World is enhanced by liberal customer options – at no additional cost – in both upholstery and exterior finish”.

Later in the same sales brochure, it goes on to say: “In these new LaSalle bodies every line and curve is fashioned to lessen wind resistance and air noise and increase the smooth passage of air currents. This new principle in automobile body design approximates the fashioning and symmetry in other forms of fast transportation”.

The preceding rings true today, especially the latter quote as there is perhaps no American mass production car that is as streamlined as the 1934 LaSalle. In an interview with Ron Van Gelderen, now retired Director of Design at General Motors responded to the interviewer’s question regarding some of the most important styling benchmarks by saying: “The most important benchmark was the ’34 LaSalle. Actually, that was not just a benchmark for Cadillac, but it was the first all new design for General Motors. If you think about it, all the designs before this beautiful little LaSalle were variations of a theme started by the Hispano-Suiza influenced, ’27 LaSalle by Harley Earl. Every design from ’27 to ’33 was very nice, but not all-new or trendsetting”.

The 1934 LaSalle Convertible Coupe offered here is finished in Dove Gray with Sandstone Tan fenders; it has a rumble seat and a rear mounted spare. Treated to a comprehensive restoration five years ago it was fitted with a new top and interior, and remains today in high point condition.

One of a handful of survivors, a 1934 LaSalle will always be considered art in both form and function.

Reference Number 7343

as of 2/20/2007

Overview
Car 1934 LaSalle Convertible Coupe
VIN 2105681 
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