1924 Moon 6-50 TouringSOLD

RM Auction - Vintage Motor Cars at Amelia Island - March 10, 2007

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ESTIMATE: $35,000 - $50,000


$38,500 Sold

50hp, 195.6 cu. in. inline
six-cylinder engine, three-speed manual transmission,
heavy-duty frame and axles,
four-wheel hydraulic brakes. Wheelbase: 115"

Joseph Moon’s carriage company evolved into automobile production in 1905. His first automobile was a shaft-driven, proprietary four-cylinder engine, five-passenger touring car designed by Louis Mooers, formerly of Peerless.

Deemed “The Ideal American Car” the Moon sold for $3,000. It was eventually accompanied by less expensive models in 1910. In 1913, Moon introduced its first six-cylinder model and annual sales rose to 1,540 vehicles. After 1916, Moon would build six-cylinder automobiles exclusively.

In the early 1920s Moon began fitting their cars with six-cylinder Continental engines. The outcome was a handsome, assembled car with a Rolls-Royce-type grille and a reputation for both reliability and quality. It boasted such features as detachable rims, balloon tires and in 1924, Lockheed hydraulic brakes.

Publicly well received, the 1924 model year Moon car production rose to an all time high of 7,500 units. This success was short lived, as the eight-cylinder Diana introduced in 1926 would severely damage the company’s reputation for reliability. The Moon marque disappeared in 1929 when the company decided to introduce the Windsor nameplate; soon after, new management would take over building the ill-fated New Era Motors’ Ruxton. The factory that once created Moon automobiles was sold in the early 1930s and converted to produce matches.

There are very few highly original, authentic examples of the stylish Moon that survive today. The 1924 Moon 6-50 Four-Door Touring model offered here is one such example; the same family owned it for nearly seventy years, before it was sold and returned to like new condition in 1996. The Moon comes with all its original equipment, which includes a “MOON” brake light lens, an optional trunk rack and spotlight.

The contrasting navy and gray paintwork beautifully accents the formal lines of this Moon Four-Door Touring and bears only a slight patina from the joys of touring. The stylish matching gray leather interior remains also in very presentable condition, indicating just slightly the driving pleasures enjoyed over the past ten years. Mechanically, this rare Moon remains in excellent condition and is ready for either weekend drives in the open countryside, or for lengthy touring events.

E. L. Cord began his early automotive career selling Moon cars. We’re sure he’d be pleased to see such a fine example still being revered today.

Reference Number 7402

as of 2/20/2007

Car 1924 Moon 6-50 Touring
VIN 21479-23594