1934 Pierce-Arrow Resto-RodSOLD
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Estimate: $125,000-$175,000 US

Offered Without Reserve

AUCTION RESULTS: Lot was Sold at a price of $115,500

450hp, 502 cu. in. GM Marine V8 engine by Tonawanda, automatic transmission, independent coil spring front suspension and solid rear axle, four-wheel disc brakes. Wheelbase: 139"

Like some other early automobile manufacturers, the George N. Pierce Company of Buffalo, N.Y., had previously been a bicycle maker. Founded in 1878 to make birdcages, iceboxes and tricycles, Pierce added premium-priced bicycles in 1892. As early as 1896, Pierce may have built an experimental motorcar, and by 1901 several Motorette models resembling the industry leader, Olds Runabout, were advertised. The first “Arrow” by Pierce arrived in 1903 and by the 1920s, Pierce-Arrow was a well-established luxury car.

Pierce-Arrow’s trademark design of headlamps in the fenders was first offered as an option in 1921, although drum-type headlamps continued as a choice for Pierce-Arrow buyers right to the end. Although Pierce introduced a number of innovations, its sales continued to slide even after merging with Studebaker in 1928: from 9,840 in 1929 to 1,740 in 1934 to 167 in 1937. Its most notable model of this period was the streamlined Silver Arrow of 1933, of which only five were made.

Pierce-Arrow customers, like other ultra luxury car buyers of the age, ordered custom bodies fitted to their chassis. Since Buffalo also was home to the Brunn body company, Brunn became closely associated with Pierce-Arrow.

The 1934 Pierce-Arrow Resto-Rod presented here appears to have started life as a Brunn-bodied Club Sedan, a smart four-door style offered only on Pierce’s shorter 139 inch wheelbase with either an inline eight or a V12 engine under the hood. In the early 1990s, a custom car builder from Vancouver, BC, named Don Sherwin transformed the Pierce-Arrow into a fully modernized interpretation of Buffalo, New York’s famous classic car.

When Mr. McMullen acquired the Resto-Rod in 1998, it had been campaigned extensively by its previous owner at various local cruises and shows. Continuing on that theme, Mr. McMullen has enjoyed taking the Pierce-Arrow to various custom and classic car gatherings, including Good Guys and other similar events. In total, the Resto-Rod has won over 25 trophies and awards, which accompany it in the sale.

Predominantly tan with a gray-colored belt-line accent stripe, black pin-striping and black fenders, the Pierce-Arrow is elegantly dressed. The interior is entirely customized and updated with such creature comforts as air conditioning, power windows, rack and pinion power steering with tilt and a custom wheel. Picking a gear from the automatic transmission is achieved by a floor mounted shift lever and overhead there is a custom console with a built in stereo. At the push of a button, hydraulic pistons raise the entire hood vertically, revealing a behemoth 502 cubic inch V8 engine built by Tonawanda that produces a very healthy 450 horsepower.

The exterior paint is in excellent condition, as is the bright work. Chopped, blocked and lowered, the Pierce-Arrow rides on a modern drive train with a nine inch Ford rear end, an independent coil spring front suspension, power disc brakes, chrome wire wheels and thin whitewall radial tires. The exterior is nicely appointed with tinted glass, a full set of driving lights, dual side-mounted spares in painted hard cases, and not to be forgotten, a golden archer perched atop the radiator.

Still in highly presentable condition, thrilling to drive, yet elegant and refined, with this car, you can enjoy the best of both worlds: a Classic and a Rod & Custom.

Reference Number 8715

as of 4/18/2007

Car 1934 Pierce-Arrow Resto-Rod
VIN 240106 
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