1941 Plymouth Deluxe CoupeSOLD
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Estimate: $15,000-$20,000 US

Offered Without Reserve

AUCTION RESULTS: Lot was Sold at a price of $18,700

87hp, 201 cu. in. L-head inline six-cylinder engine, three-speed manual transmission with column-mounted shift lever, front coil and rear leaf springs, four-wheel hydraulic brakes. Wheelbase: 117"

Shortly after Walter P. Chrysler created a new automobile company in 1925 out of the old Chalmers and Maxwell marques, he observed Alfred P. Sloan’s success at General Motors with a new concept in the business: stair-step marketing. GM’s car product line-ups were carefully re-structured to keep customers in the GM family as they progressed up the economic ladder: Chevrolet to Pontiac to Oldsmobile to Buick to Cadillac, with little overlap or cross-brand competition. Chrysler resolved to follow Sloan’s path. His first step was introduction of the “low price” Plymouth brand in 1928 to compete with Ford and Chevrolet.

By the early Thirties, Chrysler Corporation presented a Plymouth-Dodge-DeSoto-Chrysler-Imperial ladder. WPC built up Plymouth with a combination of product innovations such as rubber engine mount “floating power”, which promised less vibration from the four-cylinder engines of the time, and his personalized “Look at All Three” comparison advertising. Buoyed by rising Plymouth sales, Chrysler overtook Ford Motor Company in 1933 for second place in industry car sales, a position it was not to relinquish until 1950.

If Dodge became known for its advertised “dependability”, Plymouth enjoyed word of mouth promotion of its reliability. Due to this reputation, Plymouth became the darling of taxi and utility companies. Police favored Ford, with its peppy V8, and schoolteachers loved Chevrolet’s value. In 1941 Plymouth built its four millionth car and vied with the Ford car for second place sales position, but both were far behind market leader Chevrolet. Plymouth’s 1941 model passenger car production was 545,811, including 69,892 P11 Business Coupes.

The 1941 Plymouth Deluxe Coupe’s overwhelming popularity ensured that it is anything but a rare breed. But, it was close to John McMullen’s heart, because he courted his wife in a similar car many years long before they became great grandparents! This maroon Coupe, laden with accessories such as fog lamps and whitewalls, was acquired in 1990 and spent two years in modest appearance restoration, in and out but not under. The interior is typical gray mole hair trim, while the dash and windowsill wood-graining were refinished professionally. The engine compartment is un-restored except for the firewall, which was painted in the body color. Purchased to commemorate fond memories, this charming Plymouth Deluxe Coupe is ready to provide its next lucky owners with a whole new set of memories to be cherished.

Reference Number 8716

as of 4/18/2007

Car 1941 Plymouth Deluxe Coupe
VIN 11141036 
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