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Bugatti celebrates its 110th anniversary with two world premieres at Geneva Motor Show


Bugatti _La Voiture Noire_ ... one-off grand tourisme has already been sold and is the world's most expensive new car at €11 million

Bugatti _La Voiture Noire_ ... one-off grand tourisme has already been sold and is the world's most expensive new car at €11 million

 

Geneva, 5 March, 2019

What a start to an anniversary year. At the first major international motor show in 2019, Bugatti is presenting two world premieres. At the Geneva Motor Show, the French luxury brand is showing the hyper sports car “La Voiture Noire1 and the Chiron Sport “110 ans Bugatti2”. The special edition of the Chiron Sport, which is being produced in a limited series of 20 cars, celebrates the brand’s 110th anniversary as well as its French identity. However, the highlight will be the unveiling of “La Voiture Noire”, which had been kept secret up to the beginning of the show. This is a homage to the legendary Bugatti Type 57 SC Atlantic. This one-off grand tourisme has already been sold and is the world’s most expensive new car, at €11 million.

According to the spanish publication "AS" Christiano Ronaldo is Bugatti "La Voiture Noire" owner.



“In 2019, we are celebrating a special anniversary. Bugatti was established 110 years ago. These two models pay homage to our long tradition and to our French homeland,” says Bugatti president Stephan Winkelmann. The third model on the Bugatti stand is also in line with this approach: the Bugatti Divo2, is a hyper sports car which is being produced in a limited edition of 40 vehicles. With its modified aerodynamics, it is designed for even higher lateral acceleration than the Chiron3 and ensures extreme driving pleasure.

With “La Voiture Noire“, the French luxury automobile brand has once again shown that it produces the world’s most precious and exclusive hyper sports cars. The two-door car with its breathtakingly sculpted bodywork is especially elegant thanks to the use of deep black carbon fibre. In the world of the automobile, “La Voiture Noire” is a name with a special resonance: Ettore Bugatti’s son Jean developed and drove one of only four Type 57 SC Atlantic coupés produced. He called his Atlantic “La Voiture Noire“ – the black car. This vehicle disappeared without trace before the Second World War. Nowadays, it is considered one of the great mysteries in the history of the automobile and it would be incredibly valuable.

“For Bugatti, ‘La Voiture Noire’ is more than just a reminiscence of the Atlantic. We are paying tribute to a long tradition, to France and to the creative work of Jean Bugatti,” says Stephan Winkelmann. “At the same time, we are transferring extraordinary technology, aesthetics and extreme luxury to a new age.”

The special hyper sports car was hand-crafted for a Bugatti enthusiast. “La Voiture Noire” is a collection of superlatives,” says Stephan Winkelmann. Apart from design, quality and materials, this also applies to the iconic power plant. The 16-cylinder engine with a displacement of 8 litres produces 1,103 kW/1,500 PS. A car collector purchased this unique vehicle for €11 million net, making it the world’s most expensive new car and continuing the long tradition of Bugatti. Since the company was first established in 1909, the French luxury brand has produced the world’s best and most powerful sports and luxury cars, true to Ettore Bugatti’s: motto: “if it is comparable, it is no longer Bugatti.”

The Chiron Sport “110 ans Bugatti”, which is also being presented to the public for the first time in Geneva, is also in line with this tradition. In addition to all the benefits of a Chiron Sport, it not only includes the „Sky View“ option as standard equipment, but also several product features only offered for this model. This edition, limited to 20 units and with a net price of 3 million euros, has already sold out ahead of Geneva Motorshow.

“The new edition of the Chiron is not only extremely exclusive but also a sincere tribute to France, says Stephan Winkelmann. The Chiron Sport “110 ans Bugatti” features the French tricolour “le Bleu-Blanc-Rouge”, with its colours of blue, white and red on several parts of the bodywork and in the interior. The body and the front end are made from carbon fibre, while aluminium features in the Bugatti line and the Bugatti radiator. The rear end of the hyper sports car and the typical Bugatti line, the dominant “C”, boast complex Steel Blue paintwork. The interior of the “110 ans Bugatti” features further French tricolours.

“France is Bugatti’s home country. This is why it is an honour and an obligation for us to pay homage to our fantastic location in Alsace with these extraordinary vehicles,” says Stephan Winkelmann. Molsheim was and still is a key element in Bugatti’s brand history. It is here that Bugatti is planning its future and the celebrations of its 110th anniversary. This also includes a grand tour of places where company founder Ettore Bugatti was active. “This will be an exciting and thrilling year for us. It is only just starting with the new models on display at the Geneva Motor Show,” Bugatti President Stephan Winkelmann is pleased to report.

Bugatti develops unique hyper sports car for a Bugatti enthusiast

The successful continuation of their heritage poses a challenge for traditional companies. Once again, the French luxury brand Bugatti has shown that it can transform these challenges into unique models. With its one-off car “La Voiture Noire1“Bugatti has again proved that it makes the world’s most powerful, most luxurious and most exclusive hyper sports cars. “The true form of luxury is individuality. ‘La Voiture Noire’ is now at the cutting edge of automobile production. It is a sculptural beauty with unique technology, the ideal grand tourisme,” says Bugatti President Stephan Winkelmann. This is a coupé with the comfort of a luxury limousine and the power of a hyper sports car.

A pioneering spirit, a passion for perfection and the desire to continually redefine its limits have been the key characteristics of Bugatti since the brand was established 110 years ago. “Our history is both a privilege and a responsibility – the responsibility for continuing the Bugatti heritage into the future. With “La Voiture Noire”, we are paying homage to our heritage and bringing speed, technology, luxury and aesthetics forward to a new era,” says Stephan Winkelmann. The new hyper sports car reflects Bugatti’s French heritage and its French identity – elegance through minimalism and refinement through intensification. This is a tailor-made creation only comparable with the haute couture of exclusive Paris fashion designers.

“La Voiture Noire” - more than a reinterpretation

“La Voiture Noire is a far more than a modern interpretation of Jean Bugatti’s Type 57 SC Atlantic. It is a feast of aesthetics,” says Stephan Winkelmann. With its extended front end and the distinctive Bugatti C-line, the “Voiture Noire“ creates an elongated impression with the elegant waistline defining the contours of the coupé. Purism and elegance are reflected in the surfaces and the clear lines. The bumpers are smoothly integrated into the body and the windscreen seems to flow seamlessly into the windows at the sides like the visor on a helmet. Without any irritating lines, the surface is “all of a piece” and there is nothing to disturb the optical flow. This means that the hyper sports car has changed its attitude and become a grand tourisme – ideal for comfortable travel on long trips.

“Every single component has been handcrafted and the carbon fibre body has a deep black gloss only interrupted by the ultrafine fibre structure. This is a material that has been handled perfectly,” says Bugatti designer Etienne Salomé. “We worked long and hard on this design until was nothing that we could improve. For us, the coupé represents the perfect form with a perfect finish.

The heart of the new creation is the iconic 16-cylinder engine – unique in the automotive world and the peak of the engineer’s art. “This is not only an engine but the heart of the vehicle and a technical masterpiece. There is no other car in the world with such an engine. It is not only extremely powerful but also beautiful to look at,” Stephan Winkelmann enthuses. The 16-cylinder engine with a displacement of 8 litres develops 1,103 kW/1,500 PS and 1,600 Newton-metres of torque. Six tailpipes at the rear bear witness to its incredible power and are also a tribute to the 16 cylinders.

For €11 million (before tax) this unique car has already been sold to a Bugatti enthusiast. It is the most expensive new car of all time. The car enthusiast is fascinated by the Atlantic; with the “Voiture Noire“, he has acquired a vehicle that takes up the legend and carries the idea forward to the present day. In its exclusiveness, style, quality and performance, “La Voiture Noire” is an unprecedented and unique car that continues a long tradition in the history of the automobile.

A long tradition of coach building

Only a few months after the presentation of the Divo2, designed for even stronger lateral acceleration, Bugatti has once again shown that it has a perfect command of handcrafted coachbuilding and has reached another pinnacle in the history of the automobile. In the first few decades of its existence, the French luxury brand had considerable success not only with the design of engines and chassis but also with its own bodies installed on existing chassis. The most famous example is the Type 57 and the Atlantic GT model which was based on it – this grand tourisme could already reach a top speed in excess of 220 km/h over 80 years ago. Jean Bugatti designed the Type 57 for various body and engine configurations including the Galibier (four-door saloon), Stelvio (convertible), Ventoux (two-door saloon), and Atalante (coupé) as well as the Atlantic.

Ettore’s son Jean Bugatti was a visionary who was ahead of his time. He was the eldest son of company founder Ettore Bugatti, a gifted automobile designer and natural talent who was only matched by very few people in his understanding of proportions and aerodynamics. From the late 1920s onwards, he influenced the development of the company with his own ideas and designs, before assuming responsibility for management in 1936 at the age of 27. With his pioneering designs for bodies, engines and chassis, he created some extraordinary vehicles until his tragic death in an accident in 1939, securing a place in the history of the automobile. His most beautiful and most famous design is the Atlantic. Like the company itself, Jean would have been 110 years old this year.

The exclusive new “Voiture Noire“, the black car, is a reminiscence of “la Voiture Noire“ a Type 57 SC Atlantic that was Jean Bugatti’s most famous creation. The outstanding design feature was a dorsal seam running from the hinge in the split bonnet through to the rear end. The Type 57 SC Atlantic was one of the most extraordinary grands tourismes and a timeless creation. Nowadays, it is one of the most valuable classic cars in the world. Only four Atlantics were made between 1936 and 1938, each of them with detailed differences created individually for a customer. Three of these extraordinary coupés are still in existence. The second car built was used by Jean Bugatti himself as well as some of the Bugatti grand prix drivers among his friends. The world has been searching for this Atlantic for more than 80 years – it is one of the great mysteries in the history of the automobile. The car probably disappeared before the German invasion of Alsace, when it was to be dispatched to a safe region.

The most elegant way of travelling

The new “Voiture Noire“, the perfect grand tourisme, is just as exclusive, powerful and luxurious as Jean Bugatti’s historic car. “Bugatti arouses passion and emotions throughout the world. Customers expect us to continually surprise them and to raise the goalposts beyond the limits of their imagination. We have just succeeded in doing so with ‘La Voiture Noire‘,” says Stephan Winkelmann. Bugatti will continue to work hard to shape the future of the brand. This will be a future full of beauty, passion and surprises. The “Voiture Noire“ is a modern interpretation of the spirit of gran turismo vehicles, a tribute to perfect technology and perfect design. It is also the most elegant and fastest way to travel with a vehicle. Bugatti President Stephan Winkelmann: “With our automotive haute couture, we have shown what Bugatti is capable of.” Now and in the future.


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