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BMW of North America Celebrates Opening of Bouchon


Beverly Hills Mayor Nancy Krasne arrive at the opening of Thomas Keller's Bouchon in Beverly Hills in a BMW ActiveHybrid X6

Beverly Hills Mayor Nancy Krasne arrive at the opening of Thomas Keller's Bouchon in Beverly Hills in a BMW ActiveHybrid X6

Pierce Brosnan arrive at the opening of Thomas Keller's Bouchon

Pierce Brosnan arrive at the opening of Thomas Keller's Bouchon

Julia Louis Dreyfus arrive at the opening of Thomas Keller's Bouchon

Julia Louis Dreyfus arrive at the opening of Thomas Keller's Bouchon

Ryan Seacrest arrive at the opening of Thomas Keller's Bouchon

Ryan Seacrest arrive at the opening of Thomas Keller's Bouchon

Gilles Marini arrive at the opening of Thomas Keller's Bouchon

Gilles Marini arrive at the opening of Thomas Keller's Bouchon

Jay Leno and wife Mavis in the kitchen during the opening of Thomas Keller's Bouchon

Jay Leno and wife Mavis in the kitchen during the opening of Thomas Keller's Bouchon

Chef Thomas Keller arrives in a BMW ActiveHybrid X6

Chef Thomas Keller arrives in a BMW ActiveHybrid X6

 

Beverly Hills, 17 November, 2009

BMW of North America celebrated culinary icon and 30-year BMW owner, Chef Thomas Keller, at the opening of his new restaurant, Bouchon in Beverly Hills, last night.  As the exclusive automotive sponsor of the event, BMW provided a fleet of BMW ActiveHybrid X6 vehicles to some of the high-profile guests who attended the opening, including Pierce Brosnan, Julia Louis Dreyfus, Ludacris, Gilles Marini and Sex and the City creator Darren Star. Other famous faces at the star-studded event included Ryan Seacrest, Jay Leno, Larry King and Star Jones.

“We are honored to support Chef Keller, culinary innovator and member of the BMW family, at the launch of his acclaimed, new French bistro and wine bar.  One of the things that makes BMW unique is our strong connection with our owners, many of whom, like Chef Keller, have been enthusiasts of the brand for decades,” said Jack Pitney, Vice President of Marketing for BMW of North America.  “But, this partnership is more than just a chance to recognize one of our own.  It is a perfect platform to showcase our involvement in one of the top leisure pursuits of BMW owners – fine dining.”

Added Chef Keller: “I am very excited to open Bouchon in Beverly Hills, and thank BMW for its support.  I bought my first BMW just over 30 years ago in West Palm Beach, and have always admired the brand for its innovative, beautiful and efficient vehicles. I’m thrilled that BMW was able to be a part of our grand opening celebration.”

Last night marked one of the first opportunities for consumers to catch a glimpse of one of BMW’s new hybrids, which will not debut in dealer showrooms until December 5th.  The ActiveHybrid X6 is the most powerful hybrid in the world and 20% more efficient than the standard BMW X6 xDrive50i.  It has the ability to drive in an electric mode up to a speed of 37 mph, which means that under those conditions, the car will release zero harmful emissions.

More than 400 special guests turned out to fete the opening of Bouchon in Beverly Hills, which is named for the particular style of café that existed in the province of Lyon for centuries.  Bouchon’s cuisine is rooted in Keller’s philosophy of combining the finest seasonal ingredients with unfailing attention to detail in presentation.  Leading the Beverly Hills team are Chef de Cuisine Rory Herrmann, General Manager Greg Rowan, Pastry Chef Scott Wheatfill and Head Sommelier Alex Weil.

Located in the Beverly Hills Gardens building at 235 North Cañon Drive, the restaurant joins the Thomas Keller Restaurant Group’s other Bouchon bistros, located in Yountville and Las Vegas, and marks the premiere of Bar Bouchon, featuring an extensive wines-by-the-glass and beer selection, as well as an array of small plate offerings.  Chef Keller’s additional restaurants include The French Laundry, Per Se, Ad Hoc and Bouchon Bakery.