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The Alfa Romeo Museum Reopens


Alfa Romeo badge displayed during a multimedia trip through time

Alfa Romeo badge displayed during a multimedia trip through time

Museum exterior, resembling an aorta

Museum exterior, resembling an aorta

Dramatic overhang over museum entrance

Dramatic overhang over museum entrance

A circle closest to the entrance resolves previous confusion about it's location

A circle closest to the entrance resolves previous confusion about it's location

A view through the past and peek into the future.

A view through the past and peek into the future.

Former empty staircase is now filled with a design element that pulses lights like a beating heart

Former empty staircase is now filled with a design element that pulses lights like a beating heart

1965 Bertone Sprint Speciale Proptipo

1965 Bertone Sprint Speciale Proptipo

1931 Alfa Romeo 8C 2300

1931 Alfa Romeo 8C 2300

The Giuletta Spider has its own room, signifying its iconic place in Alfa Romeo history

The Giuletta Spider has its own room, signifying its iconic place in Alfa Romeo history

A video screen takes you through the rich racing history of Alfa Romeo

A video screen takes you through the rich racing history of Alfa Romeo

The Tipo 33 Section

The Tipo 33 Section

The GTA section

The GTA section

The interactive section of the museum.  Lots of fun for everyone.

The interactive section of the museum. Lots of fun for everyone.

The author feasting his eyes on one of many cool new Alfa Romeo Grill design elements throughout this building

The author feasting his eyes on one of many cool new Alfa Romeo Grill design elements throughout this building

 

With the long awaited launch of the new Alfa Romeo Giulia, Harald Wester and the entire Alfa Romeo Brand team have renovated and reopened the Alfa Romeo Museum. 

This iconic museum is hallowed ground for us "alfisti”. Located in Arese next to the former Alfa Romeo Factory the museum had been closed for over a decade, left to waste away like all the other Alfa Romeo factory buildings in the area.  There has been a lot of protesting and push back on social media from locals about the closing of the Museum because of its immediate proximity to the former Alfa Romeo Factory.  The Museum is the only thing left that has a direct link to the memories of the past.  Everywhere you go in Arese you will meet someone who has worked for the former factory or a supplier.  The entire region was dedicated to the production of Alfa Romeo, so it is easy to understand the frustration of the local Alfisti.    

Now with the launch of the new Giulia and grand re-opening of the Alfa Romeo museum, the entire City of Arese and Milan is buzzing with activity and a new hope of prosperity.  With the now-open Milano Expo, the Alfa Romeo Museum, and Alfa Race Track there is lots to see and do in Milan.  If you're an Alfista like me, it is a long-awaited homecoming.

I have just returned from the Giulia Launch event and the grand re-opening of the newly remodeled Alfa Romeo museum and highly recommend making a trip and to Milan.  From Turin to Modena and Maranello, the entire northern part of Italy is filled with some of the best automotive museums and attractions in the world.

Text & Photos: Sean Russell, Director Alfa Romeo Owners Club

You are welcome to contact the author for more information on the Alfa Romeo museum and accommodation suggestions.