Maranello Classic Parts


Maranello Classic Parts

Maranello Classic Parts

Maranello Classic Parts

Maranello Classic Parts

Maranello Classic Parts

Maranello Classic Parts

Maranello Classic Parts

Maranello Classic Parts

Maranello Classic Parts

Maranello Classic Parts

Maranello Classic Parts

Maranello Classic Parts

Maranello Classic Parts

Maranello Classic Parts

Maranello Classic Parts

Maranello Classic Parts

Maranello Classic Parts

Maranello Classic Parts

Maranello Classic Parts

Maranello Classic Parts

Maranello Classic Parts

Maranello Classic Parts

Maranello Classic Parts

Maranello Classic Parts

Maranello Classic Parts

Maranello Classic Parts

Maranello Classic Parts

Maranello Classic Parts

Maranello Classic Parts

Maranello Classic Parts

Maranello Classic Parts

Maranello Classic Parts

Maranello Classic Parts

Maranello Classic Parts

Maranello Classic Parts

Maranello Classic Parts

 

Right from the birth of Maranello Concessionaires Ltd, nearly fifty years ago, the company has always maintained a comprehensive stock of spare parts, initially for the then current models. However, as time passed by it was inevitable that some of these parts sat on the shelf, and concurrently as new models came along the parts inventory increased. As a Ferrari is rarely consigned to the scrap yard, particularly in the case of the earlier models, the availability of early model spare parts has been of benefit to the owners of these cars, when repair, refurbishment or restoration has become part of the agenda. 

The company did not just adopt a policy of keeping old parts that remained unsold, but pursued one of actively building up a stock of parts for models no longer in production. These were sourced worldwide from dealers who did not share the same philosophy, and in the case of parts that were no longer available, they instigated a re-manufacturing programme, which was carried out with the full co-operation of the Ferrari factory, which provided copies of the original blueprints for them to work to. 

Despite changes of ownership, Maranello Classic Parts, as the division is known today, carries on in the same tradition as that founded by the original parent company. Today they are part of the Sytner Group, which in turn is controlled by American motor sport legend Roger Penske, whose racing teams have been very successful in a variety of classes over many years. The groupís commitment to Maranello Classic Parts is emphasised by the £800,000 investment in the move to and fitting out of the divisionís new premises after a 35 years spell in their old abode. The new location is quite literally a stoneís throw from their old premises on the Thorpe Industrial Estate, near Egham, Surrey, and provides greater space and a more pleasant environment for customers and staff alike. The facility provides nearly 4000 square metres of storage space on three levels, fronted by the modern entrance, office and reception areas.  

Over the years the spares inventory has grown enormously. In 1969 it ran to 1450 stock lines occupying a floor space of around 30 square metres, in 1985 the stock lines had grown to 18500 occupying more than ten times the space, whilst today there are 28000 stock lines, with a total value of around £6 million, of which £5 million is classic parts, that is to say up to and including the 348 and Testarossa series, and £1 million of modern parts. A walk through the aisles of the warehouse, conspicuously wider and brighter than the old ones, leaves one in awe of the depth and diversity of items available. How about 250 GT 2+2 wing section, a variety of chassis sub-frames, 308 GTB doors and fibreglass rear sections, inlet plenums, silencer boxes, sets of carpets, crankshafts, cylinder heads, gearbox casings, down to the more everyday items like spark plugs, filters and gaskets. The list is virtually endless! The attention to detail in the new facility was emphasised to me, by the fact that the old blue plastic bins in the rotating storage system were being replaced with red ones, to match the steelwork of the structure and shelving. 

There are a staff of sixteen to handle goods inwards, order receipt, processing and despatch. The aim is to provide same day or within 48 hour despatch of stock items, although this is sometimes not possible if the part is large or fragile, necessitating special packing to be manufactured, to ensure safe carriage to its destination. Another factor in despatch time is customer account status, i.e. if you donít have an account, then obviously payment will have to be cleared before delivery is initiated. Also factors beyond their control like shipping/customs requirements for some overseas destinations can prolong the process. Talking of destinations, eight markets currently account for 90% of sales, these being the UK, USA, Italy, France, Germany, Japan, Switzerland, Belgium and The Netherlands. 

Another part of the system that was upgraded with the move was their website, where a customer can now go to find a part, check availability, create a basket of parts that they require, or make a specific enquiry. This access is available to everybody, but you need to register with them to make purchases. The system also allows staff to instantly check the status of all orders in the system, to see whether it is in progress, awaiting information, or has been despatched. If you would like to take a test drive go to www.ferrariparts.co.uk  

Keith Bluemel         
07/2009